Pernod launches Malibu pre-mixes
19 July, 2011
UK: Pernod Ricard has launched a range of pre-mixed serves for its coconut rum brand Malibu.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
